Apple working with Google to bring Gemini AI to iPhone for Siri upgrade
By
Ryan Whitwam
An everything bagel for the brain. Substantive, layered, well-seasoned.
Summary
Apple is working with Google to integrate the Gemini AI model into the iPhone to power a revamped Siri, after multiple delays since the feature was first promised in 2024. As Apple approaches its Worldwide Developers Conference, the company faces technical challenges in running a large AI model on a smartphone's modest processing environment. A cloud-based component is likely inevitable, which may disappoint some Apple fans who value on-device privacy and processing.
Key quotes
· 4 pulledIt's impossible to totally avoid generative AI when interacting with technology anymore, but Apple has a bit less of it.
The iPhone maker has delayed the AI-enhanced Siri multiple times since first promising it in 2024, but a deal with Google will merge the iconic assistant with Gemini later this year.
As Apple tries to shrink Gemini for the iPhone, a cloud component is probably inevitable.
Apple fans may not like the outcome, though.
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