CMOs Must Master Multi-Platform Storytelling, Cannes Lions Panel Concludes
By
Cynthia Littleton
Summary
A panel at the Cannes Lions Festival of Creativity, hosted by Variety and presented by Walmart Connect, explored how modern CMOs must master the art of storytelling across multiple platforms to build lasting brand connections. The discussion emphasized that every brand has a story, but the chief marketing officer's role is deciding how, when, and in what format to deliver that message to consumers in today's fragmented media landscape.
Source
VarietyCMOs Must Master Multi-Platform Storytelling, Cannes Lions Panel Concludesvariety.comKey quotes
· 3 pulledEvery brand has a story to tell in the modern era of reaching consumers across a multitude of platforms.
Storytelling is key to leaving a lasting impact for the brand on the audience.
The job of leading marketing for a major Fortune 500 brand is now the art of deciding how, when and in what manner to express that message.
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