TIME100 Talks Panel in Cannes Highlights Athlete-Centered Storytelling in Sports Branding
By
Callum Sutherland
Summary
A TIME100 Talks panel in Cannes brought together athletes, entrepreneurs, and marketing officers to discuss the power of storytelling in global sports branding. Panelists emphasized that the most effective sports marketing focuses on athletes' personal narratives and impact rather than just game-day moments. Scott Mager, U.S. CMO at Deloitte (the event sponsor), highlighted the importance of working with sports organizations to create stories of impact that go beyond traditional sports marketing.
Source
bskyTIME100 Talks Panel in Cannes Highlights Athlete-Centered Storytelling in Sports Brandingtime.comKey quotes
· 2 pulledWhat we really try to do is work with sports organizations to create some stories of impact.
We want to try to at
You might also wanna read
The Structural Barriers Preventing New Major Sports Leagues in the US
The article examines why no new major sports leagues have successfully emerged in the US since 2000, despite over 65 well-funded attempts ba
humaninvariant.substack.com·7mo ago
Key Trends and Takeaways from Cannes Lions 2025
Cannes Lions 2025 showcased a shift towards more grounded and urgent conversations amidst the usual glamour. Key topics included creativity
Creative Boom·1y ago
Reflections on Priorities and Fulfillment Beyond Athletic Success
The article reflects on the personal journey of the author, a former elite athlete, who despite early success in sports, questioned the deep
Versant Media Makes Strategic Bet on Women's Sports Growth
Versant Media, an NBCUniversal spinoff, is strategically investing in women's sports, betting that female athletics represent a major growth
Variety·11d ago
Cannes 2026: How Hollywood's Retrenchment Is Reshaping the Festival
The article reflects on the 2026 Cannes Film Festival, noting a shift in the event's center of gravity as Hollywood retrenches and the lines
IndieWire·1mo ago
Prediction Market Insiders Worry Sports Betting Could Undermine the Industry's Credibility
The article explores the growing prediction market industry through the lens of the Manifest festival in Berkeley. While prediction markets
Wired·4d agoPrediction Market Insiders Worry Sports Betting Could Undermine the Industry's Credibility
The article explores the growing prediction market industry through the lens of the Manifest festival in Berkeley. While prediction markets
wired.com·4d agoComments
Sign in to join the conversation.
No comments yet. Be the first.