OpenAI partners with LiveRamp to add ad measurement to ChatGPT platform
By
Peter Adams
Summary
OpenAI has partnered with LiveRamp to add measurement and attribution capabilities to ChatGPT's advertising business. The integration allows advertisers to track conversions and measure campaign effectiveness within the ChatGPT platform. This move is seen as a strategic step to strengthen OpenAI's ad revenue streams ahead of its anticipated IPO, where investors will closely scrutinize the company's ability to generate sustainable income from its AI products.
Source
bskyOpenAI partners with LiveRamp to add ad measurement to ChatGPT platformmarketingdive.comKey quotes
· 1 pulledWorking with LiveRamp could help shore up OpenAI's ad business ahead of its expected IPO, where revenue generation will be watched closely.
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