Boom Brief #6: Community designs refillable household brand focused on desirable reuse
By
Tom May
Hand-rolled, kettle-boiled, baked to perfection. Worth every minute at the bakery.
Summary
Boom Brief #6 challenged a design community to create a refillable household brand called REFILL, focusing on everyday essentials like hand wash, shampoo, and surface cleaner. The brief emphasized making reuse desirable through smart, beautiful design without greenwashing or eco clichés. The community responded with innovative concepts including logos doubling as measuring tools and reimagined ceramic objects, proving sustainable design can be subtle, clever, and worth keeping.
Key quotes
· 3 pulledWe asked our community to design a refillable household brand that makes reuse feel desirable, not dutiful.
No greenwashing. No obvious eco clichés. Just smart design that people would genuinely want to live with.
Our community proved that sustainable design doesn't need to shout; it just needs to be beautiful, clever and worth keeping.
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