How Google collects your data across its apps and how to limit it
By
Matt Burgess
Summary
This article explains how Google's business model relies on collecting user data to sell targeted advertising, and details the types of data collected across Google's apps and services. It discusses Apple's introduction of privacy labels in the App Store as a way to increase transparency, and provides guidance on how users can limit or control the data Google collects through privacy settings and alternative tools.
Source
bskyHow Google collects your data across its apps and how to limit itwired.comKey quotes
· 3 pulledGoogle makes its money through selling advertising – the more targeted an ad is to you and your interests, the more money Google makes.
Every search, every click, every swipe of an app, it's all combined to turn Google into one of the richest companies in the world.
In recent years Google has improved the ways you can control the data it collects but there's still more that can be done to help people understand what they're handing over.
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