Former Meta Manager Alleges Company Circumvented Apple Privacy Protections
By
latexr
The kind of bagel that ruins lesser bagels for you.
Summary
A former Meta product manager alleges that the company circumvented Apple's privacy protections by finding ways to identify users who refused consent for app tracking, allowing Meta to continue targeted advertising and avoid an estimated $10 billion revenue loss. The employee claims he was fired after repeatedly raising these concerns internally about Meta cheating both users and advertisers.
Key quotes
· 4 pulledMeta is said to have found ways to identify Apple users even after they refused consent for app tracking
in order to avoid an estimated $10 billion loss of revenue
fired him when he repeatedly raised the issue internally
Meta relied heavily on selling personalized advertising, which required it to be able to target particular demographics and interest groups
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