How TikTok Tracks Users Without App Usage and Privacy Protection Steps
By
belter
The kind of bagel that ruins lesser bagels for you.
Summary
The article reveals that TikTok collects data on people even if they've never used the app through tracking pixels embedded across websites. These invisible one-pixel images harvest user data as people browse the web, similar to practices by Google and Meta. The piece explains how TikTok's tracking works and provides practical steps users can take to protect their privacy and limit data collection.
Key quotes
· 4 pulledmost people might not realise that TikTok holds data about them even if they have never used the social media platform
Tracking pixels are nothing new. For years, companies that run advertising networks – including Google, Meta and hundreds of others – have used them to eavesdrop on what people do across the web
They're an invisible image the size of one pixel of your screen that loads in the background of a website, full of data-harvesting tech
TikTok is growing its data harvesting empire, and avoiding the app won't protect you – but some easy steps can keep you safe
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