A24 Defends Google DeepMind AI Partnership as Bid for Influence in Hollywood
By
Corbin Bolies
Summary
A24 defends its research partnership with Google's DeepMind, framing it as a strategic move to have influence in Hollywood's AI transformation rather than being left behind. The indie studio faced fan backlash for embracing AI technology, but argues the deal is about learning and shaping AI tools from within the industry.
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Key quotes
· 3 pulledThis is a research partnership. We're working side-by-side with DeepMind's researchers to learn, iterate, and build, having an active hand in shaping new tools and workflows.
Our relationship with our audience is something we don't take for granted.
We'd rather have a seat at the table.
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