A24 Partners with Google DeepMind in $75 Million AI Research Deal for Filmmaking
By
Brian Welk
Summary
A24 is partnering with Google DeepMind in a $75 million research-focused deal to help filmmakers develop new AI workflows and techniques. Unlike other studio AI deals, this partnership is for research purposes rather than production, carries no mandate, and is aimed at exploring how AI can assist the creative process without replacing it. The article examines how this move contrasts with A24's reputation as a taste-driven, culturally influential studio.
Source
IndieWireA24 Partners with Google DeepMind in $75 Million AI Research Deal for Filmmakingindiewire.comKey quotes
· 3 pulledWe wholly understand that for many creatives, hearing that anything AI is encroaching on a studio or the creative process makes for a hard pass.
A24 is in fact entering into a partnership with Google DeepMind that should help filmmakers develop new workflows and techniques involving, yes, AI.
A24's deal with Google DeepMind for a reported $75 million is for research purposes, not a production deal, and doesn't carry any mandate.
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