A24 Defends Google DeepMind AI Partnership, Says It Prefers Shaping the Technology From Within
By
Glenn Garner
Summary
A24 defends its new partnership with Google AI's DeepMind, acknowledging that while the studio doesn't "necessarily love" generative AI content, it prefers to have a seat at the table to help shape the technology. Spokesperson Sophia Shin describes the $75 million investment as a "research partnership" where A24 works alongside DeepMind researchers to learn, iterate, and build new tools and workflows. The collaboration has drawn criticism from cinephiles concerned about AI's role in filmmaking.
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DeadlineA24 Defends Google DeepMind AI Partnership, Says It Prefers Shaping the Technology From Withindeadline.comKey quotes
· 2 pulledWe're working side-by-side with DeepMind's researchers to learn, iterate, and build, having an active hand in shaping new tools and workflows.
We'd rather have a seat at the table.
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