Google DeepMind partners with A24 on AI research for filmmaking
By
Eli Collins
Summary
Google DeepMind and independent film studio A24 have announced a first-of-its-kind research partnership to develop new creative workflows and techniques for filmmakers. The collaboration will involve Google DeepMind's researchers working directly with A24's artists to shape AI-powered tools for storytelling. Google has also made an investment in A24. The partnership aims to bridge cutting-edge technology with next-generation entertainment, with specific goals and milestones expected to evolve over time.
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Key quotes
· 5 pulledThis partnership creates a deep research and development collaboration between A24 and Google DeepMind spanning multiple projects over time.
By anchoring Google DeepMind's innovations directly within the creative process, A24 and its filmmakers can help shape new technology in service of their vision and expand their storytelling possibilities.
This hands-on collaboration provides Google DeepMind with invaluable feedback and guidance from leading artists.
While the initial focus is on bridging the gap between cutting-edge technology and next generation entertainment, the specific goals, technical outputs and creative milestones of this initiative will evolve over time.
As A24 and Google DeepMind's researchers work side-by-side to test, iterate and build, this partnership aims to expand what is possible in the future of entertainment.
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