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Search Referral Traffic Drops 60% for Small Publishers as AI Answers Replace Clicks

Search referral traffic dropped 60% for small publishers in two years. Here's why it's happening, what the data says, and how to adapt your distribution strategy now.

Insighttechnologybusinessdigital publishing

neilpatel.com·Tech by Flipboard·2d ago·8 min read

Publishers increasingly consider opting out of Google Search as traffic declines and negotiations stall

Insighttechnologybusiness

Shared by @whatworks-nu.bsky.social ↗

adweek.com7d ago

Publishers increasingly consider blocking Google Search as traffic declines and negotiations stall

Insighttechnologybusiness

Shared by @elainegoldie.bsky.social ↗

adweek.com7d ago

How publishers can influence what Google's AI Overviews say about their content

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Shared by @mediacopilot.bsky.social ↗

mediacopilot.substack.com7d ago

Publishers rush into video again to chase audiences on TikTok, Instagram, and YouTube

Publishers are investing heavily in video now to match massive short- and long-form audiences on TikTok, Instagram, X, and YouTube.

Newstechnologybusinessdigital publishing

briefly.co·Tech by Flipboard·7d ago·1 min read

Libby to introduce AI content filters relying on self-labeling by publishers

The ebook-lending app’s filters will rely on AI content being self-labeled.

Newstechnologybooksdigital publishing

AI | The Verge·16d ago·4 min read

Google VP Liz Reid: Publisher Traffic Decline Not Solely Due to AI, Engaging Content Key

Google reveals the secret to AI success: delivering engaging content that captivates readers and drives meaningful interactions. Discover the key now.

Newstechnologybusinessdigital publishing

rswebsols.com·Tech by Flipboard·17d ago·4 min read

Google changes AdSense Multiplex ad request counting to per-slot basis, inflating volumes without affecting revenue

Newstechnologybusiness

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ppc.land18d ago

Google publishes, briefly removes, then restores Subscription Linking policy for news publishers

Newstechnologybusiness

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ppc.land18d ago

Video becomes essential to modern journalism as news consumption shifts to mobile and social platforms

Insighttechnologyjournalism

Shared by @gretchenapeck.bsky.social ↗

editorandpublisher.com22d ago

Google overhauls Search with AI-powered interactive experiences and autonomous agents

Newstechnologybusiness

techcrunch.com1mo ago

Analysis confirms links reduce engagement for news publishers on X/Twitter

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Shared by @kegill.bsky.social ↗

niemanlab.org1mo ago

Google Launches Search Profiles for Creators and Publishers Amid AI Summary Traffic Decline

Newstechnologybusiness

Variety1mo ago

DC Comics Announces "Warriors And A Tween Wonder" Digital Webtoon by Stephanie Williams and Dominic Bustamante

Warriors And A Tween Wonder is a new DC Comics vertical webtoon digital comic from their DC Universe Unlimited app and website, DC GO! by Stephanie Williams and Dominic Bustamante, launching later this year. It will follow the existing Warriors And A Wee&

NewsentertainmentartcomicsBleeding Cool News·1mo ago·3 min read

DC Comics Announces 'Poison Ivy In Briarwood' Webtoon for DC GO! Platform

Newsentertainmentart

Bleeding Cool News1mo ago

Google Introduces Website Opt-Out for AI Overviews in Search Results

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Shared by @druce.ai ↗

engadget.com1mo ago

Study: Google AI Overviews grew search traffic 5% but concentrated gains among major publishers

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Shared by @marketingnews.bsky.social ↗

ppc.land1mo ago

IAB Tech Lab releases AI bot and crawler management guidance for public comment

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ppc.land1mo ago