Video becomes essential to modern journalism as news consumption shifts to mobile and social platforms
By
Jennifer H. Cunningham for E&P Magazine
Summary
Newsweek Editor-in-Chief Jennifer H. Cunningham argues that video has evolved from a distribution tactic into an essential component of modern journalism. As news consumption becomes increasingly layered, mobile-first, and platform-driven, publishers must integrate visual storytelling to reach audiences where they discover content — on Instagram, YouTube, and social feeds — and guide them toward deeper reporting. The piece explores how video complements serious journalism rather than diluting it.
Source
bskyVideo becomes essential to modern journalism as news consumption shifts to mobile and social platformseditorandpublisher.comKey quotes
· 5 pulledNews audiences today rarely encounter journalism in a single format.
A reader may see a short clip on Instagram, hear a headline reference on YouTube, search for additional context, and only then land on a publisher's site to read a full story.
News consumption has become layered and mobile-first, shaped by platforms that prioritize visual content and rapid discovery.
For publishers, this raises a strategic question: How should video fit into serious journalism?
The answer is increasingly clear: Video
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