All Topics
All Topics
Technology
Technology
AI
AI
Business
Business
Entertainment
Entertainment
News
News
Programming
Programming
Science
Science
Design
Design
Environment
Environment
Finance
Finance
Crypto
Crypto
Politics
Politics
Sports
Sports
Education
Education
Gaming
Gaming
Art
Art
Music
Music
Health
Health
Security
Security
Books
Books
Food
Food
Travel
Travel
Personal
Personal
Bluesky
Twitter

designMonday, July 20, 2026

Coca-Cola gets a brand overhaul from JKR

Coca-Cola's redesign by Jones Knowles Ritchie is the day's biggest story, a masterclass in amplifying iconic assets. Meanwhile, a new home robot tries to blend in with furniture, and a design rule from Rami Ismail offers a practical framework for creative directors.

Sources
+5

Brand and identity

Coca-Cola's new look isn't a revolution, it's a distillation, making the brand more itself.

#01www.creativebloq.comJul 20
0
Coca-Cola gets new look that "makes Cola-Cola more Cola-Cola"

Coca-Cola's complete brand redesign by Jones Knowles Ritchie focuses on amplifying its iconic red, typography, and contour bottle into a cohesive global system. The brief was to 'make Coca-Cola more Coca-Cola', a rare example of a major brand doubling down on its heritage rather than reinventing.

by Georgia Coggan9 min readRead original

Design thinking

From a practical creative framework to a robot that prioritizes aesthetics, design thinking takes varied forms today.

#04ltpf.ramiismail.comJul 20
0
75-20-5

Rami Ismail's 75-20-5 rule is a simple time allocation framework for creative directors: 75% on the core, 20% on the adjacent, 5% on experiments. It's a practical tool for balancing focus and exploration.

Also today15

More roundups that day

Coca-Cola gets a brand overhaul from JKR | Design Roundup · 20 Jul