Yankee Candle Partners with Beardwood&Co. for Brand Design Refresh
By
Abbey Bamford
Right out the toaster. Reliable, with some real depth.
Summary
Yankee Candle has partnered with New York branding agency Beardwood&Co. to undergo a strategic design refresh that honors the brand's 50+ year heritage while modernizing its appeal for contemporary consumers. The redesign maintains the iconic apothecary jar silhouette while introducing updated elements to attract a new generation of fragrance enthusiasts who seek more sophisticated brand experiences for their homes.
Key quotes
· 3 pulledYankee Candle has revealed a bold new chapter in its story with a strategic design refresh created in partnership with New York branding agency Beardwood&Co.
The update aims to honour more than 50 years of heritage while appealing to a new generation of fragrance enthusiasts who increasingly want more from the brands they bring into their homes.
For decades, Yankee Candle has been synonymous with cosy interiors and comforting scents. Its apothecary jar silhouette is instantly recognisable.
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