WPP Media forecasts $1.3 trillion global ad market in 2026, driven by AI investment
By
Luis Rijo
Summary
WPP Media's midyear This Year Next Year forecast projects 4.4% growth in global advertising revenue in 2026, reaching $1.3 trillion (excluding U.S. political spending). The report, authored by Kate Scott-Dawkins, identifies artificial intelligence investment as the primary growth driver, describing it as the 21st century's "Gold Rush." The forecast notes that AI investment is helping offset geopolitical headwinds including Middle East conflict and elevated oil prices, while reshaping every major advertising channel.
Source
bskyWPP Media forecasts $1.3 trillion global ad market in 2026, driven by AI investmentppc.landKey quotes
· 3 pulledWPP Media this week published its midyear This Year Next Year forecast, projecting 4.4% growth in global advertising revenue in 2026 to $1.3 trillion excluding U.S. political spending
AI investment that the report describes as the 21st century's 'Gold Rush'
The forecast, released on June 16, 2026 and authored by Kate Scott-Dawkins, Global President of Business Intelligence at WPP Media
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