Meta projected to surpass Google in ad revenue by 2026, with 10% of 2024 revenue reportedly from scams and banned goods
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Summary
Meta is projected to surpass Google in digital ad revenue by 2026, reaching $243.5 billion compared to Google's $239.5 billion, according to eMarketer data. The growth is attributed to increased AI investments by Big Tech companies. However, Reuters reports that approximately 10% of Meta's 2024 revenue came from scams and banned goods, and the company was hesitant to crack down harder on these activities due to the significant revenue they generate.
Key quotes
· 4 pulledMeta's net digital ad revenues are expected to hit $243.5 billion in 2026, surpassing Google's projected $239.5 billion
The shift is happening as Big Tech companies, including Meta and Google, are increasing their spending on AI in hopes that AI will grow their top and bottom lines
Meta CFO Susan Li credited AI with driving performance gains, and said that growth will continue
The report shows that the company was hesitant to crack down harder on scams, due to the billions in revenue that they were generating for Meta
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