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Study Questions Whether Sri Lanka's Government Health Posts on Facebook Are Designed to Change Behavior

This article discusses a study by Wanasinghe et al. (2026) published in BMC Public Health that analyzed health communication posts on Facebook by Sri Lankan government health institutions. The central question was whether these posts—which warn about sugar, promote physical activity, and encourage healthy diets—are actually designed to change behavior, not just look professional or reach large audiences. The piece reflects on the gap between strategic communication design and theoretical grounding in public health messaging on social media.

Thilak Wanasinghe8d ago5 min readenInsight
Read on communities.springernature.com

Key quotes

But are they actually designed to change behaviour?
Not whether the posts were visually appealing, and not whether they reached a large number of people, but whether they were built on the kind of theory that drives real change.
That was the question that set this study in motion.

From the article

Behind the Paper | BMC Public Health Wanasinghe et al. (2026) — https://doi.org/10.1186/s12889-026-27403-3
Continue reading on communities.springernature.com

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