Apple's Siri has been a failure for years — but a major AI overhaul may finally be coming
A critical yet hopeful analysis of Siri's long-standing failures as a voice assistant, contrasted with emerging evidence that Apple is preparing a major AI-driven overhaul. The article recounts frustrating user experiences with Siri's unreliability and lack of intelligence, while examining Apple's recent moves — including hiring sprees, acquisitions, and internal restructuring — that suggest a historic turnaround is imminent, potentially powered by large language models and on-device AI.
Key quotes
The Siri that is pointless and unhelpful and deliriously out of touch when asked even the simplest questions.
Siri has been an embarrassment for years, but it looks like Apple is about to mount a historic turnaround.
I'm not sure which Bill you're referring to, it said, startling me.
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