Apple prepares to relaunch Siri at WWDC after Apple Intelligence setbacks
By
Allison Johnson
Front-window bakery material. Catches the eye, delivers the goods.
Summary
Apple is preparing to reintroduce a revamped Siri at WWDC after a rocky first rollout of Apple Intelligence in 2024. The company's delayed and misleading AI promotion may actually give it an advantage by allowing it to learn from competitors' mistakes and refine its approach before fully committing to the AI race.
Key quotes
· 4 pulledApple has been on its back foot, AI-wise, for the past few years.
But in a strange way, playing from behind might not be such a bad move.
The whole 'Intelligence' bit of the Siri redesign was coming soon, Apple promised. It didn't.
Its promotion around Apple Intelligence was so misleading that the compa
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