Apple unveils revamped Siri AI at WWDC 2025 in bid to catch up in the AI race
By
Hayden Field
Pulled from the oven just right. Trustworthy, fact-dense, deeply satisfying.
Summary
Apple's WWDC 2025 keynote focused heavily on AI, introducing a revamped "Siri AI" as an all-encompassing virtual assistant that integrates across Apple devices with multimodal features and a dedicated app. After years of neglecting Siri and delaying AI promises, the company is now playing catch-up in the AI race, positioning Siri as a central hub for device interaction rather than a groundbreaking innovation.
Key quotes
· 4 pulledApple kicked off its annual developer conference with bold promises about AI.
The company, CEO Tim Cook said, would be 'introducing new technologies and innovations that push the limits on what's possible.'
After almost entirely neglecting Siri and punting its AI promises down the road in 2025, Apple went all in on the tech this year.
It pitched Siri as an all-encompassing virtual assistant that ties together all your Apple devices, with multimodal features, a dedicated app, an all-in-one AI age
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