Apple partners with Google and Nvidia for AI development, unveils redesigned Siri at WWDC
By
Kif Leswing
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Summary
Apple announced its AI strategy at WWDC 2024, revealing a redesigned Siri with improved conversational abilities and demonstrating features like checking concert dates, setting reminders, and providing directions. The company is taking a different approach from rivals by partnering with Google and Nvidia to build its AI models rather than spending billions on proprietary infrastructure.
Key quotes
· 4 pulledApple on Monday revealed what it's been working on in artificial intelligence at its annual Worldwide Developers Conference in Cupertino, Calif.
WWDC showed off demos of its redesigned Siri, which can speak back and forth with the user, a major improvement over previous versions of the assistant.
In a demo, Siri was able to check concert dates, set a reminder to buy tickets, and even get directions to pick up a friend on the way to the concert venue.
The announcement also highlighted that Apple has taken a different strategy to many of its Silicon Valley rivals, choosing not to spend billions
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