Wellness Pet Company Launches New Brand Identity Focused on Pet and Owner Wellbeing
By
Abbey Bamford
Warm and crisp on the edges. A bagel with a bit of bite.
Summary
Wellness Pet Company has launched a new brand identity and nationwide campaign called 'Feed Well. Be Well.' in partnership with agency Colossus. The rebranding focuses on the shared wellbeing of pets and their owners, positioning mealtime as an act of love. The century-old pet food brand is entering a new era celebrating the joy pets bring to people's lives.
Key quotes
· 4 pulled"love makes us whole"
"Feed Well. Be Well."
"exciting new era"
"shared wellbeing of pets and their parents"
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