Unlocking Data Strength with Data Manager API: Ads DevCast E7

We are thrilled to share the newest episode of Ads DevCast , the podcast series brought to you by Google’s Ads Developer Relations team. This episode features a conversation with Data Manager PMs Xuezhu Li and Stephen Chang on unlocking data strength using the Data Manager API . Watch it: goo.gle/watchadsdevcast Hear it: goo.gle/listenadsdevcast Streamlining Ingestion: Send Once, Fan Out Everywhere Ingesting first-party signals into disparate advertising and measurement platforms has historically required building and maintaining separate, asynchronous ingestion pipelines. In this episode, Xuezhu explains how the Data Manager API introduces a "send once, fan out everywhere" architecture. You push your first-party data in one time, and the system seamlessly routes and distributes it across whichever destinations you choose, such as: CM360, DV360, SA360, and GA4 . Effortless Pipeline Monitoring with the Status API For developers managing high-volume ingestion pipelines, tracking execution health is critical. The episode explores the new Status API — a dedicated request-tracking service that lets you monitor pipeline health using a simple request ID. Instead of digging through legacy multi-step offline queries, you get unified status checks with aggregated row-level error reporting. Built-In Privacy & Confidential Compute The Data Manager API is built from the ground up to keep sensitive user signals secure. That’s why it provides Confidential Match . Confidential Match relies on Confidential Compute , utilizing hardware-isolated Trusted Execution Environments (TEEs) to ensure your data remains completely locked down even during active processing. Four Reasons to Adopt & Engineering Best Practices Stephen and Xuezhu break down the four core reasons to adopt the Data Manager API today: Performance Privacy New Features Developer Experience We Want to Hear From You Your feedback is vital to help us tailor future episodes. Please take a minute to share your thoughts at our Episode Survey . Be sure to subscribe on YouTube and join our Discord community to keep the conversation going! If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Developers Community” Discord server . Also follow our new Google Advertising and Measurement Developers” LinkedIn page . Cory Liseno Google’s Advertising and Measurement Developer Relations team