Google Data Manager API v1.7 extends offline conversions to full GMP stack, adds IP support for Customer Match
By
Luis Rijo
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
Google released version 1.7 of the Data Manager API, extending offline conversion event ingestion to the full Google Marketing Platform stack for the first time. The update adds support for sending offline conversion events to Campaign Manager 360, Search Ads 360, and Display and Video 360, and introduces IP address support for Customer Match audience uploads through a new composite data structure.
Key quotes
· 3 pulledGoogle last month released version 1.7 of the Data Manager API, extending offline conversion event ingestion to the full Google Marketing Platform stack for the first time
The update adds support for sending offline conversion events to three Google Marketing Platform products: Campaign Manager 360, Search Ads 360, and Display and Video 360
Until now, offline conversion event ingestion through the Data Manager
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