UK's BBFC Used Custom AI Tool to Classify HBO Max's Entire Library in Six Months
By
Alex Ritman
Summary
The British Board of Film Classification (BBFC) developed and deployed a bespoke AI tool for the first time to classify HBO Max's entire catalogue ahead of its U.K. launch in 2025. Using the AI tool, the BBFC completed the classification in six months — a task that would have otherwise required approximately 1,570 compliance officer working days. The AI generated detailed metadata highlighting specific compliance issues. The BBFC also reported classifying the highest number of films in its 113-year history in 2025.
Source
VarietyUK's BBFC Used Custom AI Tool to Classify HBO Max's Entire Library in Six Monthsvariety.comKey quotes
· 3 pulledThe British Board of Film Classification, the U.K.'s primary ratings body, has revealed that it developed and deployed a bespoke AI tool for the first time to support the classification of HBO Max's entire catalogue ahead of its U.K. launch earlier this year.
In its annual report for 2025, the BBFC said that, using the AI tool, it classified the whole HBO Max library in six months, a process that it claimed would otherwise have taken around 1,570 compliance officer working days.
The AI tool, it said, generated 'detailed metadata' that highlighted specific compliance issues.
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