European Commission publishes voluntary Code of Practice for labelling AI-generated content ahead of 2026 AI Act deadline
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Summary
The European Commission has published a final voluntary Code of Practice on marking and labelling AI-generated content. The Code provides practical guidance for providers and deployers of generative AI systems to comply with AI Act transparency obligations, which take effect from 2 August 2026. Key requirements include clear labelling of deepfakes and AI-generated text on matters of public interest, as well as informing users when they are interacting with AI systems.
Key quotes
· 3 pulledThe European Commission published the final Code of Practice on marking and labelling of AI-generated content.
The Code is voluntary and sets out practical steps to help providers and deployers of generative artificial intelligence (AI) systems meet the AI Act transparency obligations that will apply from 2 August 2026.
From that date, the AI Act will require clear labelling in key cases. Deepfakes and AI-generated or AI-manipulated text published on matters of public interest must be clearly labelled.
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