Tinder Matches Climb 60% as World Cup Fans Arrive in the U.S.

Louie Louie cannabis seltzer campaign uses Carey Regular typeface honoring sign painter Lester Carey

A brief article about the typography used in a promotional Instagram campaign for Louie Louie, a cannabis-infused seltzer by Basin Street Be

McDonald's France launches minimalist McFlurry billboard campaign celebrating life's small moments

McDonald's France, through agency TBWA\Paris, has launched a minimalist billboard campaign celebrating the McFlurry. The ads use simple, bol

Pepsi adopts HY Lingxin typeface for Chinese market campaign visuals

Pepsi used the Chinese typeface HY Lingxin for a bold and modern campaign in China. The typeface's geometric structure and balanced weight c

Beyond the Logo: Why Branding Should Focus on Voice and Experience, Not Just Visual Symbols

This article argues that logos are overemphasized in branding and that the real value of a brand lies in its messaging, voice, values, and c

Miss Chiquita Marks America's 250th in New Brand Film

Barbie Recreates Miley Cyrus' 'Golden Burning Sun' Look