Louie Louie cannabis seltzer campaign uses Carey Regular typeface honoring sign painter Lester Carey
By
Steve Ach
5h ago· 1 min readenNews
Summary
A brief article about the typography used in a promotional Instagram campaign for Louie Louie, a cannabis-infused seltzer by Basin Street Beverages. The campaign uses Carey Regular, an all-caps typeface honoring New Orleans sign painter Lester Carey, along with other typefaces like HT Trattoria and BN Hamburg Hand.
Source
Fonts In UseLouie Louie cannabis seltzer campaign uses Carey Regular typeface honoring sign painter Lester Careyfontsinuse.comKey quotes
· 3 pulledLouie Louie is a cannabis infused seltzer by Basin Street Beverages from New Orleans.
For the launch of their promotional campaign on Instagram, the brand used Carey Regular, an all-caps typeface designed to honor local sign painter Lester Carey (1953–2017).
"The Drink You Never Know That You Always Wanted" is HT Trattoria with a custom A, for example.
Louie Louie is a cannabis infused seltzer by Basin Street Beverages from New Orleans. For the launch of their promotional campaign on Instagram, the brand used Carey Regular, an all-caps typeface designed to honor local sign painter Lester Carey (1953–201
You might also wanna read
Brand designer José Manuel Vega creates NFUZD, a cannabis seltzer brand that breaks from industry visual conventions
Brand designer José Manuel Vega created NFUZD, a cannabis-infused seltzer brand that deliberately breaks from the typical cannabis industry
Creative Boom·4mo agoImage of Boss Tom's Golden Bock by Boulevard Brewing Co
brewbound.com·11y ago
Image of Boss Tom's Golden Bock by Boulevard Brewing Co
brewbound.com·11y ago
Image of Chocolate Ale by Boulevard Brewing Co
brewbound.com·11y ago
Image of Sixth Glass by Boulevard Brewing Co
brewbound.com·11y ago
Image of Stingo by Boulevard Brewing Co
brewbound.com·11y ago
Comments
Sign in to join the conversation.
No comments yet. Be the first.