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Pepsi adopts HY Lingxin typeface for Chinese market campaign visuals

By

Hanyi Fonts

1d ago· 1 min readenNews
marketingdesignbusinesstypography

Summary

Pepsi used the Chinese typeface HY Lingxin for a bold and modern campaign in China. The typeface's geometric structure and balanced weight complement Pepsi's high-energy visual style, making it suitable for headlines across posters, digital banners, social media, and outdoor advertising.

Source

Fonts In UsePepsi adopts HY Lingxin typeface for Chinese market campaign visualsfontsinuse.com

Key quotes

· 3 pulled
HY Lingxin gives Chinese headlines a clean and confident shape.
The Chinese typeface therefore needs to be clear, modern, and powerful enough to work together with these visual elements.
HY Lingxin's geometric structure and balanced weight make it a suitable display face for this purpose.
Snippet from the RSS feed
Pepsi used HY Lingxin for bold and modern Chinese campaign visuals. As a global soft drink brand, Pepsi often communicates through strong color, movement, music, youth culture, and high energy images. The Chinese typeface therefore needs to be clear, mode

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