F37's Mancunio Typeface Campaign Breaks Manchester Clichés
By
Katy Cowan
If you only eat one bagel today, this is the bagel.
Summary
The article discusses how a billboard campaign for the launch of F37's Mancunio typeface in Manchester avoided traditional clichés like worker bees and Factory Records nostalgia.
Key quotes
· 3 pulledManchester has a problem with its own mythology.
We were overjoyed to see a recent city-wide campaign for the launch of F37's Mancunio typeface deliberately turn its back on these well-worn tropes.
Campaign lead Ellen Ling explains why the launch of new font Mancunio avoided Factory Records nostalgia in favour of hyperlocal sarcasm.
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