White Bear Agency Redesigns Bold Bean Brand Identity and Packaging
By
Abbey Bamford
Crusty in the right places. Worth the chew.
Summary
London design agency White Bear has refreshed the brand identity and packaging for Bold Bean, a premium bean brand that launched in 2021. The redesign aims to help the cult-favorite brand transition from a niche player to a mainstream contender while maintaining its premium, foodie appeal. The original identity struggled with shelf presence in crowded canned goods aisles despite the brand's positive momentum and loyal following.
Key quotes
· 4 pulledBold Bean has been a challenger favourite since it landed on shelves in 2021
The brand showed that tins and jars of beans could be glossy, foodie, and proudly premium, not just functional
Bold Bean had cult appeal, yet in the crowded canned and antipasti aisles, it lacked presence
White Bear was brought on to rethink its identity and help it grow from niche darling into a confident, mainstream contender without losing its grassroots charm
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