Three Things to Know About Assessing Customer Reviews
By
Deborah Milstein. <p>Deborah Milstein is senior associate editor at <cite>MIT Sloan Management Review.</cite></p>
1mo agoen
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MITThree Things to Know About Assessing Customer Reviewsmit.edumaster1305/Getty Images How should companies effectively use or respond to an unwieldy array of customer opinions? While consumer feedback can be invaluable, three recent research articles suggest that it may also be influenced by gender, niche preferences, or sky-high expectations, complicating whether and how companies should respond. 1. Not all users post critical reviews. A […]
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