Survey: 60% of US consumers distrust brands that mention 'AI' in marketing
By
Sarah Perez
An everything bagel for the brain. Substantive, layered, well-seasoned.
Summary
A new survey from WordPress VIP reveals that 60% of U.S. consumers find brands using "AI" in their messaging to be a turnoff, and 86% don't fully trust AI-generated answers, preferring to explore original sources. The report highlights a growing disconnect between brands racing to appear in AI search results and consumer skepticism about AI-generated content.
Key quotes
· 3 pulled60% of consumers in the U.S. say that brands that use 'AI' in their messaging are a turnoff
86% don't fully trust AI and still want to explore original sources
42% of consumers said that AI-generated answers are less trustworthy than human-written content
You might also wanna read
AI Search Engines Repeated My Fake Brand's Misinformation: A Marketer's Warning
The author conducted a two-month experiment where they invented a fake luxury paperweight company and spread three fabricated stories about
ahrefs.com·5mo ago
The myth of universal AI adoption: Most people are only occasional users
The article challenges the prevailing media narrative that "everyone is using AI for everything," arguing that most people who have tried AI
gabrielweinberg.com·2d agoThe myth of universal AI adoption: Most people are only occasional users
The article challenges the prevailing media narrative that "everyone is using AI for everything," arguing that most people who have tried AI
gabrielweinberg.com·2d ago
UK Designers Most Skeptical of AI's Impact on Creativity, Survey Finds
A survey of UK creative professionals reveals that designers are the most skeptical group towards artificial intelligence, with 81% believin
Dezeen·7mo ago
Pew Study: 50% of Americans Express Concern Over AI's Role in Daily Life
A new Pew Research study reveals that 50% of Americans are more concerned than excited about AI in daily life, with concerns focused on nega
The Verge·9mo ago
Meta's AI Advertising Platform Reduces Agency Control and Transparency for Advertisers
A digital marketing agency managing millions in annual Meta ad spend criticizes Meta's AI-powered advertising platform for undermining their
mojodojo.io·3mo ago
The Case for Human-Centered Websites in an AI-Dominated Social Media Landscape
The author reflects on the proliferation of AI-generated content in social media feeds, particularly noticing suspicious cat videos that app
marcus-obst.de·8mo ago