This new logo design breaks so many rules, but I love it

Brands Embrace Illustration for Storytelling and Engagement in 2025

This article explores how brands are increasingly using illustration in 2025 for advertising, packaging, and branding, moving beyond photogr

Why AI company logos share a striking and unintentional visual pattern

A humorous, satirical analysis of the striking visual resemblance between AI company logos and human anatomy (specifically anuses). The arti

London Creative Agency Seventeen Rebrands with Playful Graphic Identity Celebrating 'Being Odd'

London creative agency Seventeen (formerly Weareseventeen) has rebranded after 20 years with a new visual identity featuring playful graphic

How this new build became a boho haven full of character

Chantelle Pulp and Monotype create a variable font logo that embodies brand identity through shape-shifting typography

Variable fonts have been used primarily for technical efficiency (responsive type, file size benefits), but Chantelle Pulp's collaboration w

How a radical rethink gave this Regency home a contemporary but sensitive makeover