Brands Embrace Illustration for Storytelling and Engagement in 2025
By
Tom May
7mo ago· 9 min readenInsight
100/100
Golden Brown
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A baker's-dozen of insight crammed into one ring.
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Summary
This article explores how brands are increasingly using illustration in 2025 for advertising, packaging, and branding, moving beyond photography to create bespoke worlds that capture imagination and communicate values with clarity. The piece examines six case studies demonstrating how forward-thinking brands leverage custom illustration to engage audiences across various applications including packaging and festival installations.
Key quotes
· 4 pulledMore and more, I'm hearing from brands that they're discovering illustration offers something photography cannot.
The ability to create new, bespoke worlds that capture people's imagination and communicate values with unparalleled clarity.
From packaging to festival installations, 2025 has seen brands pushing the boundaries of what's possible.
These six compelling case studies demonstrate how forward-thinking brands are leveraging the power of bespoke illustration to engage and entertain their audiences.
These six compelling case studies demonstrate how forward-thinking brands are leveraging the power of bespoke illustration to engage and entertain their audiences.
Have you noticed how more and m...
