The news brand is the only thing AI users still click for

How AI-generated perfection is undermining brand trust: Three strategies for communicators

The article discusses how AI-generated content is eroding consumer trust in brands. Citing a YouGov and Meltwater report of nearly 10,000 co

AI Brand Visibility Research: Why Most Brands Fail to Connect with Audiences in a Less Human Web

Based on original research from 2,000 decision-makers and consumers, this article examines how brands are struggling to achieve meaningful A

AI Brand Visibility Research: Why Most Brands Fail to Connect with Audiences in a Less Human Web

Based on original research from 2,000 decision-makers and consumers, this article examines how brands are struggling to achieve meaningful A

Marketers embrace AI for media buying but remain cautious about brand-building creative

Marketers are increasingly using AI for media buying, campaign brainstorming, and creative scaling, but remain cautious about using AI for c

AI Search Engines Repeated My Fake Brand's Misinformation: A Marketer's Warning

The author conducted a two-month experiment where they invented a fake luxury paperweight company and spread three fabricated stories about

Survey: 60% of US consumers distrust brands that mention 'AI' in marketing

A new survey from WordPress VIP reveals that 60% of U.S. consumers find brands using "AI" in their messaging to be a turnoff, and 86% don't

Why a brand’s reputation precedes it in the AI-driven search era