How AI-generated perfection is undermining brand trust: Three strategies for communicators
By
Allison Carter
Hand-rolled, kettle-boiled, baked to perfection. Worth every minute at the bakery.
Summary
The article discusses how AI-generated content is eroding consumer trust in brands. Citing a YouGov and Meltwater report of nearly 10,000 consumers, it notes that 32% would trust a brand less if its content is AI-generated, and 58% believe they can identify such content. The piece argues that overly polished, AI-perfected assets—once a sign of professionalism—are now red flags, and urges communications teams to rethink their approach to AI content generation to protect brand trust.
Key quotes
· 3 pulledAI-generated perfection is becoming the enemy of brand trust.
Polished assets used to suggest professionalism. Now they're being punished.
With 58% of consumers believing they can identify AI-generated content, comms teams have to rethink how they're generating it.
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