Auralee Rises as a Leading Japanese Menswear Brand Amid Industry Challenges
By
Ashley Ogawa Clarke
Summary
Auralee has become one of the defining menswear brands of the moment, occupying the first major slot on the Paris Fashion Week Men's calendar for the past four seasons. Known for its subtle color palette and tactile fabrics, the Japanese brand is part of a growing cohort of Japanese labels that have boomed recently. However, the 'Made in Japan' label faces challenges from factory closures and rising costs, raising questions about the future of Japanese fashion brands.
Source
Twitter / XAuralee Rises as a Leading Japanese Menswear Brand Amid Industry Challengesvogue.comKey quotes
· 4 pulledAuralee is one of the defining menswear brands of the moment.
For the past four seasons, it has occupied the first major slot on the Paris Fashion Week Men's calendar.
Known for its subtle-yet-distinct color palette and preposterously tactile fabrics, Auralee is part of the growing cohort of Japanese brands that's boomed in recent times.
The 'Made in Japan' label has become a smash hit on the runway. But with factory closures and rising costs, what does the future hold?
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