How 2nd Street Overtook Uniqlo: Japan's Thrift Economy Boom
By
Kanoko Matsuyama, Aaron Clark
Not artisan, but a perfectly fine bagel. Hits the spot.
Summary
2nd Street, a Japanese secondhand-clothing chain, has overtaken Uniqlo in store count, reaching 931 locations by March. The retailer is riding Gen Z demand for affordable fashion, selling everything from vintage luxury items to streetwear. Japan's large inventory of luxury goods makes its thrift offerings particularly unique.
Key quotes
· 3 pulled2nd Street, a secondhand-clothing chain that was little known a decade ago and is now riding a wave of Gen Z demand for affordable fashion.
The retailer, selling everything from broken-in Nikes and vintage Prada wallets to gently worn business suits and streetwear in near-mint condition, overtook Uniqlo in the past few years and continues to widen its lead.
Secondhand clothes are cool just about everywhere, but the country's huge inventory of luxury items makes its offerings extra special.
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