Tencent Files EU Trademark for 'Honor of Kings: ACE,' Signaling PC and Esports Expansion
By
Grant Taylor-Hill
Summary
Tencent has filed a trademark application with the EUIPO for a new game titled "Honor of Kings: ACE," suggesting a PC game with an esports focus. This marks a significant shift for the Honor of Kings franchise, which has been a dominant mobile MOBA for years. Details are scarce beyond the trademark filing, but the move signals Tencent's intent to expand the franchise beyond mobile platforms into the PC gaming and competitive esports space.
Source
bskyTencent Files EU Trademark for 'Honor of Kings: ACE,' Signaling PC and Esports Expansioninsider-gaming.comKey quotes
· 3 pulledTencent recently submitted a new trademark application to the EUIPO (European Union Intellectual Property Office), requesting the registration of a new game called Honor of Kings: ACE.
Not much is known about this game beyond what the filing indicates, but it looks as though it'll be a PC game with an esports angle.
This is a drastic pivot, taking Honor of Kings away from the mobile-centric ecosystem it has enjoyed for many years as one of the top-grossing MOBAs in the space.
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