Italy Investigates Activision Blizzard Over Alleged Aggressive In-Game Purchase Practices
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Summary
Italy's competition regulator (AGCM) has launched two investigations into Microsoft's Activision Blizzard for allegedly using "misleading and aggressive" sales practices in Diablo Immortal and Call of Duty Mobile. The investigations focus on design elements that induce users, particularly children, to play for extended periods and make in-game purchases through tactics like creating urgency about missing rewards.
Key quotes
· 3 pulledItaly has launched two investigations into Microsoft's Activision Blizzard, alleging the company has engaged in 'misleading and aggressive' sales practices
The investigations focus on the use of design elements to induce users, particularly children, into playing for long periods, and make in-game purchases by urging them to not miss out on rewards
These practices, together with strategies that make it difficult
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