Target deploys technology to reduce drive-up order fulfillment delays
Target is rolling out a technology fix to address a friction point in its drive-up fulfillment process. When stores were renovated to accommodate drive-up orders, workers had to walk longer distances to retrieve items, causing delays. The new tech solution streamlines the process, reducing worker frustration and improving order turnaround times for the hundreds of daily drive-up orders many stores handle.
Key quotes
Some Target stores fulfill hundreds of drive-up orders per day, and small delays can add up fast.
When Target renovated its stores for drive-up fulfillment, it inadvertently created a small but costly problem.
Here's how it's getting fixed.
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