Taco Bell Re-evaluates AI Drive-Thru Implementation Due to Technical Glitches and Customer Trolling
By
Emma Roth
Properly proved. Has structure, has flavour, has a point.
Summary
Taco Bell is re-evaluating its AI drive-thru voice assistant deployment after encountering significant issues including customer frustration, social media complaints, and deliberate trolling attempts such as orders for 18,000 water cups. The company's chief digital and technology officer admitted the technology sometimes disappoints but also surprises, indicating mixed results and ongoing learning from the implementation challenges.
Key quotes
· 3 pulled"We're learning a lot, I'm going to be honest with you"
"I think like everybody, sometimes it lets me down, but sometimes it really surprises me"
"ordering 18,000 water cups"
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