Tango revives 'You Know When You've Been Tango'd' slogan in new VCCP campaign after 24 years
By
Adam Woodward
Summary
Tango is reviving its iconic slogan 'You Know When You've Been Tango'd' for the first time in 24 years through a new campaign called 'Wrecking Ball of Tang' developed by VCCP. The campaign emphasizes Tango's bold, intense flavor experience as a counterpoint to the current soft drink market trend of challenger brands offering functional benefits, natural ingredients, and novel flavors. The brand is leaning into its nostalgic, disruptive identity to remind consumers of its unique taste impact.
Source
Creative ReviewTango revives 'You Know When You've Been Tango'd' slogan in new VCCP campaign after 24 yearscreativereview.co.ukKey quotes
· 3 pulledYou Know When You've Been Tango'd
nothing hits quite like a sip of Tango
Wrecking Ball of Tang
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