Tango unveils new brand identity by Bloom with limited-edition 'Thirst Trap' release
By
Abbey Bamford
Warm and crisp on the edges. A bagel with a bit of bite.
Summary
Tango has revealed a first look at its new brand identity, designed by agency Bloom, applied to a limited-edition sugar-free variant called 'Thirst Trap'. The redesign aims to appeal to younger audiences by retaining Tango's signature boldness, British mischief, and intense flavor while incorporating richer, culturally relevant visual language. The full official rollout is scheduled for March.
Key quotes
· 3 pulledBloom was tasked with creating something that would appeal to a new generation that's used to bolder codes of culture grow bolder.
Bloom's challenge was to retain that irreverence while also incorporating richer, culturally relevant visual language.
Bloom held on to Tango's boldness, British mischief, and intense flavour hit, but stripped out the expected in its new identity, making it credible to younger audiences who can spot when brands are tr...
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