Café de Coral Partners with dentsu Hong Kong and JFFT for Baked Seafood Rice Campaign Using Cantonese Slang
By
BIA Staff
Sat out too long. The crust has gone leathery.
Summary
Café de Coral, in partnership with dentsu Hong Kong, launched a campaign called "Go All In on Freshness—It's a Must" to promote a new Baked Seafood Rice with Lobster Sauce. The campaign leverages viral Cantonese slang and collaborates with local content collective JFFT to tap into Hong Kong social culture.
Key quotes
· 1 pulledGo All In on Freshness—It's a Must
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