Global wine consumption drops to 208 million hectolitres in 2025, OIV reports
By
Vinetur
Lightly toasted, lightly seasoned, mostly correct.
Summary
Global wine consumption fell to an estimated 208 million hectolitres in 2025, a 2.7% decline from 2024 and about 14% below 2018 levels, according to the International Organisation of Vine and Wine (OIV). Wine exports also slipped to 94.8 million hectolitres, with export value dropping 6.7% to €33.8 billion. The decline is attributed to tariff uncertainty, softer demand, climate-related costs, and cooling online sales, forcing wineries to focus on protecting margins rather than chasing volume. Premium direct-to-consumer channels are gaining importance as the broader market shrinks.
Key quotes
· 3 pulledGlobal wine consumption fell to an estimated 208 million hectolitres in 2025, extending a decline that has left wineries facing a smaller market
Consumption was down 2.7% from 2024 and about 14% below 2018 levels
Export value fell 6.7% to €33.8 billion as tariff uncertainty, softer demand and climate-related costs weighed on trade
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