Supergirl IMAX Featurette Highlights Premium Format's Role in Blockbuster Cinema
By
Kaitlyn Booth
Summary
A behind-the-scenes featurette highlights Supergirl as the latest blockbuster to utilize IMAX format. The article discusses how IMAX has become standard for big movies and how premium format screen time has become increasingly precious since the pandemic, driving audiences back to theaters for experiences they can't get at home.
Source
Key quotes
· 3 pulledIMAX is getting the spotlight in a new behind-the-scenes featurette, as Supergirl is the latest big blockbuster to utilize the format.
These days, it's practically standard for big blockbuster movies to film in IMAX, and it's more surprising when you see something that doesn't have some sort of run in premium formats.
Time on IMAX screens has become increasingly precious since the pandemic, when experiences that could only happen in movie theaters, like IMAX or ScreenX, became the driving force behind people's continued supp
You might also wanna read

Ranking the 5 Best Female-Led Superhero Movies, from 'Supergirl' to Today
A retrospective analysis of female-led superhero movies, using the 1984 'Supergirl' film as a starting point to rank and discuss the top 5 b
The 25 Most Important Superhero Movies and Their Impact on Cinema History
A comprehensive historical overview of the 25 most significant superhero movies ever made, tracing the genre's evolution from early 20th-cen
mrf.lu·12h ago
Warner Bros' 'Supergirl' Lands Record $100M+ Promotional Campaign with 80+ Partners
Warner Bros and DC Studios have launched their biggest-ever promotional partnership campaign for the 'Supergirl' movie, featuring over 80 sp

Warner Bros' 'Supergirl' Lands Record $100M+ Promotional Campaign with 80+ Partners
Warner Bros and DC Studios have launched their biggest-ever promotional partnership campaign for the 'Supergirl' movie, featuring over 80 sp

Christopher Nolan's 'The Odyssey' Format Guide: Imax 70mm and Premium Large Format Options Explained
Christopher Nolan's "The Odyssey" was shot entirely in Imax, and Universal has released a guide explaining the various theatrical formats av

Imax Explores Sale Amid Record Box Office Success in Post-Pandemic Era
Imax is exploring a potential sale while enjoying record-breaking box office success in the post-pandemic era. Despite overall movie theater

CJ 4DPlex Launches 'Shot for ScreenX' Premium Large Format with Spider-Man: Brand New Day
CJ 4DPlex, the Korean cinema technology company behind ScreenX and 4DX, is launching a new premium large format initiative called "Shot for

Comments
Sign in to join the conversation.
No comments yet. Be the first.